A band booking agent is a middle man and they work between the artists and the fans. They are responsible for helping artists land live gigs where they can be able to build a fan base. An artist or any band has responsibility to make music and play them, and thus do not have time to spend the whole day on phone trying to book the next gig or organize for a certain event. This is the reason why bands and musicians hire booking agents for the same function. The agents can also be referred to as talent agents because they help people and fans discover a certain talent and promote it. Therefore the agents work as both employment agents ad sales men. They work to find work for their clients by convincing and negotiating with club owners that the band will generate sales.
They have several roles and responsibilities, which are their functions. Every band no matter how famous they may be, they started somewhere, for them to be known they relied on an agent who organized and negotiated with organizers of the corporate event entertainment on their behalf. Booking agents therefore function to first reserve a concert date at a particular club or event and also negotiate for the fees or percentage of the sales after the event. They are involved in constant communications between various parties so as to book an event or a gig some time before it happens, like six months which is important for planning.
Bands and artists can be able to make their reputations during live shows. They will start as underdogs but will gradually be able to build a fan base and later get shows of their own. When the bands have established themselves, agents can work to try and assemble a regional or international concert tour which requires proper planning and careful scheduling so as to ensure affectivity with the band.
Apart from being associated with booking events and gigs, booking agents also look out for fresh talents on the market and try to promote them. This can be through getting information from people in the recording industry and also from the bands such as wedding bands about them. They have the mandate to promote young and upcoming artists. Therefore they should spend time listening to their music and trust their musical instinct and figure out which band or artist has the potential of making it.
Booking agents usually work as an independent individual or they can team up and work as a group or company for the talents. When working as talent agents, they will be assigned a certain location or region where they will be working and where they will be establishing possible events venues, then try to establish a relationship with the promoters of a particular region. A relationship will help whenever there emerges a concert as they can easily contact them. With most artists and bands, booking agents are associated as part of the artists team that may comprise managers and lawyers.